Human-centered design direction
I’m a product design expert and creative with nearly 20 years of experience, with seven of those dedicated to advanced analytics.
My work focuses on design direction for AI-driven products across machine learning, GenAI and agentic applications. I specialise in crafting user-centred experiences for highly technical audiences in the technology and financial sectors.
Products I’ve designed are used by some of the world’s most recognised organisations such as NASA, Apple, Google, Microsoft, Aston Martin, Volvo, Mercedes-Benz, Red Bull, HSBC, Santander, Barclays and more.
Selected clients
NASA
Apple
Google
Microsoft
Samsung
Mercedes-Benz
Aston Martin
Opel
Volvo
Toyota
Red Bull
Unilever
GE
Santander
NatWest
HSBC
Barclays
Allianz
Emirates
McDonald’s
KFC
BBC
Work
My approach to solving complex challenges.
Testimonials
-
"Gabriel has an incredible eye for detail and in the short period of time I worked with him at Google he brought that attention and precision in his style to a number of pitches and projects I was involved in."
Partner Innovation at Google
-
"Gabriel's work as a Lead Designer on Kedro has been nothing short of amazing!"
Software Engineer at Palantir
-
"Gabriel stands out as someone who tries to understand the business needs behind decisions."
Senior Program Manager at Google
-
"As an engineer I've learnt a lot from Gabriel about design as well as how to think out of the box and build successful products."
Principal Software Engineer at QuantumBlack, AI by McKinsey
-
"He's a very talented designer and all round nice guy, the work he produced was high quality and the clients loved it! Can't recommend him enough!"
Product Designer | Engineer at Meta
-
"Any company that values design understands what it can achieve and knows that it takes time, space and trust will be bloody lucky to have him as part of their team."
Andy Davies
Design Principal at The London Stock Exchange -
"A positive, enthusiastic team player with lots of strategies to generate ideas and make working both fun and productive. He's a lovely person to have in the office and can present art work to a high standard."
Senior Copywriter | Creative Director at Meta
-
"He balances great hands on craft focus, but is also happy to freestyle, when things are a bit loose. He's very quick, so get you ducks in order first. A joy to work with."
Creative Director at msk.ai
-
"Gabriel is brilliant. Not only is he a superbly talented designer, he's a great guy too."
Group CEO at M&C Saatchi
-
"His cool and pixel perfect design style was extremely positively received and contributed to the positive and friendly relationship we have with this client."
Head of Creative Strategy at Pinterest
-
"A flair for the conceptual, as well as design, means his ideas are always communicated to the highest level. He is also a joy to work with and I hope I get to work with him again."
Design Director at Deliveroo
-
"Totally dynamite."
Head of Digital Experience at Philip Morris International