About
I’m a product design expert and creative with 20 years of experience across product, creative direction and digital transformation. Since 2018, I’ve focused my work on advanced analytics, AI and complex data-driven systems.
Recently, I served as Design Director at Work & Co., Principal Designer at McKinsey & Company and judge for the Webby Awards, FWA and Awwwards. As the former Kedro Design Lead, I contributed to the Linux Foundation AI & Data, driving open-source innovation in AI and machine learning.
Previously, as a creative and art director I’ve collaborated with teams at TBWA\Media Arts Lab, Wieden+Kennedy, Google Creative Lab and others across advertising and creative technology.
Throughout my career, I’ve been heavily influenced by modernism, the Swiss school of design, and the relationship between form and function.
I’m currently based in the UK, Sweden,Netherlands, Singapore, Italy, Portugal, Brazil and outside work, I’m passionate about the sea, food, music, art, audio-visual culture and spending time with friends and family.
Career highlights
Design Director, Work & Co.
Senior Design Manager, Accenture Song
Principal Designer, McKinsey & Company
Principal Designer, WovenLight
Art Director, Google - Google Creative Lab
Creative, Google - The Zoo
Creative, Wieden+Kennedy
Lead Designer, TBWA/Media Arts Lab
Lead Designer, Publicis Sapient
Lead Product Designer, Songkick
Lead Product Designer, Buzzbike
Lead Designer, VML
Interactive Art Director, Ogilvy One
Senior Designer, Wieden+Kennedy
Senior Designer, R/GA
Senior Designer, BBH
Senior Designer, Rehab
Senior Designer, Razorfish
Awards and recognition
AI Awards
Fast Company Innovation by Design Award
D&AD
Cannes Lions
Campaign Event Awards
Lovie Awards
FWA
Behance
Colunistas Awards
Brazilian Advertising Festival
Selected clients and users
NASA
Apple
Google
Microsoft
Samsung
Mercedes-Benz
Aston Martin
Opel
Volvo
Toyota
Red Bull
Unilever
GE
Santander
NatWest
HSBC
Barclays
Allianz
Emirates
McDonald’s
KFC
BBC
Education
MA Computational Arts - Goldsmiths University of London
London, London, UK
Interactive Art Direction - Hyper Island
Stockholm, Sweden
BA Industrial Design - Estacio
Rio, Brazil
Latest certifications
Machine Learning Specialization - DeepLearning.AI
IDEO U Human-Centered Strategy
LangChain for LLM Application Development
Multi AI Agent Systems with crewAI
Python for Beginners
What I’ve been listening to
Selected testimonials
"Gabriel has an incredible eye for detail and in the short period of time I worked with him at Google he brought that attention and precision in his style to a number of pitches and projects I was involved in."
Joe Fry
Partner Innovation @ Google
"Gabriel's work as a Lead Designer on Kedro has been nothing short of amazing!"
Ivan Danov
Group Engineering Lead @ PhysicsX. ex-Palantir
"Gabriel stands out as someone who tries to understand the business needs behind decisions."
Carlos Ferrão
Senior Program Manager @ Google
"As an engineer I've learnt a lot from Gabriel about design as well as how to think out of the box and build successful products."
Merel Theisen
Principal Software Engineer @ QuantumBlack, AI by McKinsey
"He's a very talented designer and all round nice guy, the work he produced was high quality and the clients loved it! Can't recommend him enough!"
Leon Bayliss
Product Designer | Engineer @ Meta
"His cool and pixel perfect design style was extremely positively received and contributed to the positive and friendly relationship we have with this client."
Sibylle Tretera
Head of Creative Strategy @ Pinterest
Work
My approach to solving complex challenges.
