About
I’m a product design expert and creative with nearly 20 years of experience, with seven of those dedicated to advanced analytics. My expertise spans product design, interactive art direction, and computational arts.
Recently, I served as a Principal Designer at McKinsey & Company and judge for the Webby Awards, FWA and Awwwards. As the former Kedro Design Lead, I contributed to the Linux Foundation AI & Data, driving open-source innovation in AI and machine learning.
Previously, as a creative and art director I’ve collaborated with creative teams at TBWA\Media Arts Lab, Wieden+Kennedy, Google Creative Lab and many more.
Throughout my career I’ve been greatly influenced by modernism, strong typographical style, simplicity, form, function, grid systems and basic geometry. The Swiss school of design has been of great inspiration for me.
I’m currently based in the UK, Sweden, Netherlands, Singapore, Italy, Portugal, Brazil and I do enjoy travelling and getting to know different cultures.
I love the sea, food, music, live concerts, art galleries, audio and visual gear and having a good time with friends and family.
What I’ve been listening to
Career highlights
Senior Design Manager, Accenture Song
Principal Designer, WovenLight
Principal Designer, McKinsey & Company
Art Director, Google - Google Creative Lab
Creative, Google - The Zoo
Creative, Wieden+Kennedy
Lead Designer, TBWA/Media Arts Lab
Lead Designer, Publicis Sapient
Lead Product Designer, Songkick
Lead Product Designer, Buzzbike
Lead Designer, VML
Interactive Art Director, Ogilvy One
Senior Designer, Wieden+Kennedy
Senior Designer, R/GA
Senior Designer, BBH
Senior Designer, Rehab
Senior Designer, Razorfish
Awards and recognition
AI Awards - Gold - Best Technical Tool or Framework for AI
Fast Company Innovation by Design Award - Honour
D&AD White Pencil - Creativity for Good
Cannes Lions - Digital & Social - Shortlist
Campaign Event Awards - Gold
Lovie Awards - Gold
FWA - Site Of The Day
Behance Graphic Design
Behance Interactive
Behance Motion
Colunistas Awards - Grand Prix
Colunistas Awards - Gold
Colunistas Awards - Silver
Brazilian Advertising Festival - Bronze
Selected clients
NASA
Apple
Google
Microsoft
Samsung
Mercedes-Benz
Aston Martin
Opel
Volvo
Toyota
Red Bull
Unilever
GE
Santander
NatWest
HSBC
Barclays
Allianz
Emirates
McDonald’s
KFC
BBC
Testimonials
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"Gabriel has an incredible eye for detail and in the short period of time I worked with him at Google he brought that attention and precision in his style to a number of pitches and projects I was involved in."
Partner Innovation at Google
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"Gabriel's work as a Lead Designer on Kedro has been nothing short of amazing!"
Software Engineer at Palantir
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"Gabriel stands out as someone who tries to understand the business needs behind decisions."
Senior Program Manager at Google
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"As an engineer I've learnt a lot from Gabriel about design as well as how to think out of the box and build successful products."
Principal Software Engineer at QuantumBlack, AI by McKinsey
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"He's a very talented designer and all round nice guy, the work he produced was high quality and the clients loved it! Can't recommend him enough!"
Product Designer | Engineer at Meta
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"Any company that values design understands what it can achieve and knows that it takes time, space and trust will be bloody lucky to have him as part of their team."
Andy Davies
Design Principal at The London Stock Exchange -
"A positive, enthusiastic team player with lots of strategies to generate ideas and make working both fun and productive. He's a lovely person to have in the office and can present art work to a high standard."
Senior Copywriter | Creative Director at Meta
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"He balances great hands on craft focus, but is also happy to freestyle, when things are a bit loose. He's very quick, so get you ducks in order first. A joy to work with."
Creative Director at msk.ai
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"Gabriel is brilliant. Not only is he a superbly talented designer, he's a great guy too."
Group CEO at M&C Saatchi
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"His cool and pixel perfect design style was extremely positively received and contributed to the positive and friendly relationship we have with this client."
Head of Creative Strategy at Pinterest
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"A flair for the conceptual, as well as design, means his ideas are always communicated to the highest level. He is also a joy to work with and I hope I get to work with him again."
Design Director at Deliveroo
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"Totally dynamite."
Head of Digital Experience at Philip Morris International
Work
My approach to solving complex challenges.
