Human-Centered Design.
AI-Powered Systems.

I’m a product design expert and creative with 20 years of experience across product, advertising and creative technology. Since 2018, I’ve focused on advanced analytics.

My work centres on design direction for AI-driven systems across machine learning, GenAI and agentic applications. I specialise in translating complex technical systems into clear, human-centred products for the technology and financial sectors.

Products I’ve worked on are used by organisations including NASA, Apple, Google, Microsoft, Aston Martin, Volvo, Mercedes-Benz, Red Bull, HSBC, Santander and Barclays.